Alternative Link to Present at Consumer-Driven Pharmacy Benefits Conference
by Anonymous

Albuquerque, NM, March 15, 2004 – Alternative Link announced today that Rick Enright, Director, and Dr. Jeffrey S. Sollins, Founder of Bridges in Medicine, will speak at the Consumer-Driven Pharmacy Benefits Conference in Philadelphia on March 25th. Their subject will be the use of herbal and over-the-counter (OTC) medications, supported by ABC codes, in consumer choice pharmacy models.

The presentation will be given at the Loews Philadelphia Hotel beginning at 5 p.m. The two-day conference, sponsored by Global Business Research, will bring together many of the nation’s leading experts on consumer-directed health strategies and pharmacy benefit management.

"As the movement toward consumer-driven health programs gains momentum, the demand for broader choices in medications will continue to escalate," says Enright. "Developing consumer-driven pharmacy models that support the use of herbals and OTC medications will give health plans and employers a head start on meeting this predictable demand."

In their presentation, Enright and Dr. Sollins will discuss the rationale for integrative healthcare and compare the costs and effectiveness of prescription and non-prescription options. They will also draw upon case studies from Dr. Sollins’ program offered through Lovelace Sandia Health System’s senior plan which grew from several MedicarePlus Choice plans in New Mexico.

Alternative Link developed the only comprehensive code set for integrative healthcare. The codes reflect chiropractic, massage and acupuncture practices, as well as care delivered by nurses, holistic physicians and others. Alternative Link has been influential in promoting the use of ABC codes in healthcare research, management and commerce. In addition to supporting insurance billing, the codes improve tracking, analysis and reporting of care, so the best practices of conventional, complementary and alternative care can be made available to consumers.

A copy of the presentation will be available on Alternative Link’s web site at www.alternativelink.com immediately following the conference.

About Alternative Link
Alternative Link, the developer of ABC codes, delivers information products and consulting services that help health-promoting organizations and individuals finance, administer and deliver cost-effective care that improves individual and public health, business and industry efficiencies and socioeconomic development.


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